Early-stage companies often cast too wide a net when defining their target customer base. They believe the more prospects, the better — but pursuing the wrong types of prospects wastes precious time, cash, and sales resources. There’s a high opportunity cost to chasing someone who won’t buy (or buys and quickly churns).
All the while, your competitors are entering the market and making contact with large and enterprise clients, which is why having an outreach strategy is critical. In this post, we’ll define outreach strategy and explain how you can create your own.
The goals behind your
This post was originally published on this site
By: Sales Roadmap
Title: The Sales Outreach Strategy That Won Us Our First 10 Customers
Sourced From: salesroadmaps.com/the-sales-outreach-strategy-that-won-us-our-first-10-customers/
Published Date: Wed, 24 Mar 2021 17:30:00 +0000
source https://salesroadmaps.com/the-sales-outreach-strategy-that-won-us-our-first-10-customers/
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